DREAMLAND CREATIVE PROJECTS | Design + Direct

DREAMLAND | Design + Direct  DREAMLAND is an inventive architecture and design lab and office supported by an aligned and humane working process. Our particular interest is to promote understanding and empathy as the core of pioneering ideas.  We aspire to a future of connected living.Our holistic, design process comes to life at DREAMLAND through our L.A.B. The L.A.B. consists of three interconnected branches: DREAMLAND LEARNING, DREAMLAND ALLIANCE and DREAMLAND BUILDING.

BAYER LEAPS PAVILION

“Breaking through the Impossible”

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Los Angeles, November 3-5, 2017, the Bayer Leaps Pavilion, a globally touring installation designed by Dreamland Creative Projects, officially launched Bayer Leaps at the Summit LA 2017 event.

"Bayer Leaps takes the initiative to generate breakthrough solutions in life science, aiming to conquer ten huge challenges facing humanity.  These seemingly impossible challenges are being taken as leaps of faith."

See BAYER LEAPS WEBSITE

The Ten Leaps are:

1           Give Sight to People Born Blind
2          Cure Life Threatening Bleeding Disorders in Children
3          Cure Genetic Heart Disease in Children
4          Regenerate Damaged Hearts
5          Repair Retinas to Restore Vision
6          Restore Brain Tissue to Protect our Memories
7          Enable High Speed Animal Vaccines
8          Rejuvenate Soil and Protect Root Health
9          Shape the next generation of high performing crops
10         Develop Natural Insecticides

CREDITS

Touring Pavilion Design: Dreamland Creative Projects
          Dreamland Creative Projects Team: Nina Freedman with Jackie
          Krasnokutskaya, Mariana Perezanta, Olivia Tarro, Shirley Yuen

Client: Bayer Leaps  leaps.bayer.com
Fabrication and Construction: Nussli   nussli.com
Debut Installation in collaboration with Summit LA17  2017.summit.com
Marketing and Digital Experience: Omnicom/Critical Mass-NY office www.criticalmass.com

BAYER LEAPS PAVILION SPATIAL EXPERIENCE

The focal point of the Bayer Leaps Pavilion, designed by DREAMLAND CREATIVE PROJECTS, emulates the actual concrete stair in Lyons, France, the location where Pro Skateboarder, Aaron “Jaws” Homoki attempted the longest skateboard LEAP. Injured by the leap, Jaws made a complete recovery and returned to the stair to try it again.

The Leaps Stair touring installation is a symbol of the ‘leap’ and the attempt to achieve the impossible. The 25 steps of the staircase, brings the brand mission of Bayer Leaps to life, and is a story of never giving up. The design uses the concrete stairs foremost, as the generator and seed for all design elements, finishes and details.

DESIGN DIRECTIONS

DESIGN CONCEPTS MENU 

THE LEAPS STAIR PAVILION

The selected design scheme was a minimalist box with simple flat doors. The Pavilion had its debut installation at  Summit LA17. Design, fabrication and assembly was completed in 10 weeks.

THE DETAILS

Since the design is generated from the stair, all the details flow from the proportions, dimensions, joints, finishes and alignments with the stair.  The massive doors, have hidden pivots and move with the touch of a hand. The exterior of the doors is a concrete finish, applied with a craftsman's hand to match the concrete panel of stairs. Inside the door finish is a softer finish and reveal the sanctuary interior. It is a minimalist monument

STAIR INTERIOR SANCTUARY

Underneath the stairs, and hidden behind the massive doors is a sanctuary, an experiential space for mindfulness, gathering, conversations, relaxation, meditation, yoga, tea ceremonies, and fireside chats.

The soft, organic sanctuary finishes on the interior, contrast with the hard concrete finishes of the exterior. Simplicity of modular details, fluid and flexible continuity, over scale and perspective, create cohesive unity.   The experience is then enhanced with transformative day and night interactive digital messaging, which tells the story of the leaps. The stairs and sanctuary welcome, invite and inspire the big dream. 

CREDITS

Touring Pavilion Design: Dreamland Creative Projects
          Dreamland Creative Projects Team: Nina Freedman with Jackie
          Krasnokutskaya, Mariana Perezanta, Olivia Tarro, Shirley Yuen

Client: Bayer Leaps  leaps.bayer.com
Fabrication and Construction: Nussli   nussli.com
Debut Installation in collaboration with Summit LA17  2017.summit.com
Marketing and Digital Experience: Omnicom/Critical Mass-NY office www.criticalmass.com

BWAF TRIBUE AWARD

NEW YORK,  February 25th, 2016  — The Beverly Willis Architecture Foundation (BWAF) Leadership Awards Gala

2016 Tribune Award honors Nina Freedman and Lori Brown, co-founders of Architexx, a ‘women in architecture’ group in NYC. Architexx is an independent, unaffiliated cross-generational organization for women in architecture that seeks to transform the profession of architecture by bridging academy and practice.  www.architexx.org

ROLL OUT OF RI:PLAN

RI:PLAN is a set of 4 initiatives which bring affordable design options, in an innovative inclusive design process, to residents in Roosevelt Island, NY. RI:PLAN will include RI:POP, RI:BOX, RI:WORK AND RI:DESIGN. 

We will be testing RI:BOX..... we will design with Roosevelt Island residents, testing our exclusive RI:BOX models.The models are toolkits which easily bring the residents into the process of design and can be used as a family game.

See:  http://www.dreamlandcreativeprojects.com/current-projects/

What is RI:BOX?

Sample apartment models of real apartments on Roosevelt Island have been created as design kits, and will be easily used to imagine personalized space. The designs come as a box and include the existing perimeter walls, openings, structure, shafts and existing partitions. All non structural walls and shafts can be removed and relocated. Additional pieces can be added to reconfigure the spaces into a dream home..!

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© 2015 Dreamland Creative Projects