DREAMLAND CREATIVE PROJECTS | Design + Direct

DREAMLAND | Design + Direct  DREAMLAND is an inventive architecture and design lab and office supported by an aligned and humane working process. Our particular interest is to promote understanding and empathy as the core of pioneering ideas.  We aspire to a future of connected living.Our holistic, design process comes to life at DREAMLAND through our L.A.B. The L.A.B. consists of three interconnected branches: DREAMLAND LEARNING, DREAMLAND ALLIANCE and DREAMLAND BUILDING.

LETTER FROM THE FOUNDER
 

I have always believed that the creative experience weaves an unpredictable tapestry.  Hidden inside is an interior lining where old seams are reworked, tracing through to create authentic texture.  In hindsight, it is a brilliant kaleidoscope of marks, intentions and mistakes which all contribute to future choices of thread……Creativity is for me the layered root of  personal cultivation: in work, relationships and community.  It is the making of a life of beauty. 

DREAMLAND is such a collection, gathered over many years.  It is a record of conversations, deep relationships and disconnections, inspired work and questionable tasks. With this historical collage, DREAMLAND  looks to the future, and to a new creative beginning, seeded by an archive of unmanicured stories - ours and yours.

I am interested in the threshold of experience, the place where one percolates ‘in between’, in the sacred place of transition.  Here, one has peripheral vision and the ability to witness perspectives; the perfect compass for a creative process.

Though we live in a culture which is focused on goals, the trusting of data and the perfect image, we ask you, our client,  to risk being visible, not only by what the market needs, but by the truest story you can tell.  We seek your intuitive intelligence. It is where the emotional force of future intention ignites a creative, visible and authentic masterpiece.

Welcome to DREAMLAND.

 

NINA FREEDMAN

 

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