DREAMLAND | Design + Direct  DREAMLAND is an inventive architecture and design lab and office supported by an aligned and humane working process. Our particular interest is to promote understanding and empathy as the core of pioneering ideas.  We aspire to a future of connected living.Our holistic, design process comes to life at DREAMLAND through our L.A.B. The L.A.B. consists of three interconnected branches: DREAMLAND LEARNING, DREAMLAND ALLIANCE and DREAMLAND BUILDING.

ri plan

“Design at the Core”

RI:PLAN, by DREAMLAND,  is a roll out of 4 initiatives that bring affordable design options, in an innovative inclusive design process, to residents in the Roosevelt Island, NY housing core. 

Roosevelt Island, an affordable, experimental, residential community in New York City, has always been a special place with a unique history of innovation, inclusion and community.

Planned in the 1970’s, the core of the island  was populated with apartment buildings, whose pioneering residents could enjoy quiet, beauty, and proximity to the city.

In the last decade, this popular island has attracted new residential properties, the new Four Freedoms Park and the siting and planning of the new Cornell Tech Campus. This has left the core of the island as a design vacuum while the periphery is developed.  This project, RI:PLAN, begins to bring design back the core. 

The original rental apartment buildings are now converting into ownership. This is the first opportunity for RI residents to dream of change and have the right to create their personal spaces. A core value of DREAMLAND, we work inside-out. 

RI:PLAN, by DREAMLAND,  is a roll out of 4 initiatives which bring affordable design options, in an innovative inclusive design process, to residents in the Roosevelt Island housing core.  RI:PLAN includes RI:POP, RI:BOX, RI:WORK AND RI:DESIGN


Sample apartment models are design kits  in order to imagine personalized space.  The designs come as a box and include the existing perimeter walls, openings, structure, shafts and existing partitions.  All non structure and shafts can be removed from the model and relocated. Additional pieces can be added to reconfigure the spaces.  This tool easily brings the residents into the process of design and can be used as a family game. 


Dreamland will host free 10 minute design consultations with residents. An innovative installation pop-up, to be located in the center of the island, it incorporates real apartment floor plans of the core buildings, that are hinged together' in community.’ The popup includes the launch exhibition of the RI-BOX design tool kits that will be used in the consultations and in future workshops. 


In collaboration with engineers, designers, contractors and financial institutions DREAMLAND will host affordable community information sessions and provide detailed information on the process of apartment design and renovation. In addition, DREAMLAND is planning to create educational design workshops for the local elementary and high schools on Roosevelt Island. 


Following the roll-out, DREAMLAND will provide individual consultations, and affordable design packages. 


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