DREAMLAND CREATIVE PROJECTS | Design + Direct

DREAMLAND | Design + Direct  DREAMLAND is an inventive architecture and design lab and office supported by an aligned and humane working process. Our particular interest is to promote understanding and empathy as the core of pioneering ideas.  We aspire to a future of connected living.Our holistic, design process comes to life at DREAMLAND through our L.A.B. The L.A.B. consists of three interconnected branches: DREAMLAND LEARNING, DREAMLAND ALLIANCE and DREAMLAND BUILDING.

INSTALLATION AT THE LOS ANGELES DESIGN FESTIVAL! ‘SPACES FOR SPONTANEOUS SINGING!’

‘Spaces for Spontaneous Singing’, a temporary installation from New York City at Los Angeles Design Festival, Market Row DTLA.  The festival theme is ‘Design with Purpose’. This installation invokes this theme as the ‘Purpose of Joy’ by bringing the activity of ‘singing in the shower’ into the public realm.

‘Spaces for Spontaneous Singing’ brings the activity of uninhibited singing from a private spatial experience of one’s shower, to the public street, inviting moments of joyful expression within a new form of dedicated urban mini ‘singing shower park’. The installation, open to the public, is sited conjunction with and adjacent to other Design Festival events. It is designed as an intergenerational social experience. Conceptual, waterless ‘showers’ - shower bases (stages), privacy screens and seating - can be experienced alone or in social groupings, allowing for a ‘private’ singing experience or for couples, families and friends to sing together, or sit and view the show.

The deeper concept is that in play and joy, vulnerable boundaries of the private and public dissolve. This installation pushes the boundary of personal norms into public social behavior, using an ‘authorized’ play setting for all ages. By reversing public and private behavioral, stereotypical spatial designations, it explores ‘belonging’ - where we feel comfortable, where we hide and where we test our private face in public. The hope is that this experiment yields both the stepping over restrictive personal thresholds, alliances and friendships with a community of participants, and the temporary reclamation of urban space for alternative public territory.  

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