DREAMLAND CREATIVE PROJECTS | Design + Direct

DREAMLAND | Design + Direct  DREAMLAND is an inventive architecture and design lab and office supported by an aligned and humane working process. Our particular interest is to promote understanding and empathy as the core of pioneering ideas.  We aspire to a future of connected living.Our holistic, design process comes to life at DREAMLAND through our L.A.B. The L.A.B. consists of three interconnected branches: DREAMLAND LEARNING, DREAMLAND ALLIANCE and DREAMLAND BUILDING.

Nina Freedman unveils FACE-ADE: THE HUMAN LANDSCAPE at the ECC Venice Art Biennale

April 14, 2024  /  Nina Freedman

Nina Freedman unveils the installation FACE-ADE: THE HUMAN LANDSCAPE at the European Cultural Council Art Biennale in Venice, Italy from April 20 through November 24, 2024. It joins the ECC’s 7th Edition of Personal Structures which has the theme this year of Beyond Boundaries, at the Palazzo Mora Venue.

Face-ade: The Human Landscape, an interactive installation, explores the question, “How do domestic architectural symbols provoke dialogue about belonging?” It transforms a typical home facade from an opaque, private threshold into a translucent wall section ‘skin’ and vertical human landscape. Composed with repurposed, diverse hair waste collected from New York City neighborhood hair salons, it creates a communal dialogue about transparency and belonging. By using diverse hair waste to create a shared identity and spatial symbol of tolerance, the installation challenges visitors to confront their own biases and limitations. The installation serves as a representation of our diverse society, with hair waste from individuals of all genders, ages, ethnicities, and hair types embedded into a resin facade. As observers pass by, the facade gradually becomes more transparent, symbolizing the gradual revelation of the lives lived within these walls. Face-ade is about thresholds, borders, home and the neighborhoods we live in. How we, in our differences, live together.

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tags / European Cultural Council, ECC Venice Art Biennale

NINA FREEDMAN AWARDED NEW YORK STATE COUNCIL OF THE ARTS (NYSCA) 2024 GRANT

April 11, 2024  /  Nina Freedman

Nina Freedman is a 2024 New York State Council of the Arts (NYSCA) Grantee for the Interdisciplinary Installation titled ‘FACE-ADE: THE HUMAN LANDSCAPE’ to be exhibited in Venice, Italy at the European Cultural Council 2024 Art Biennale from April 20 - November 24, 2024. The exhibition is expected to return and be exhibited in New York City.

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categories / Events, Architecture, Temporary Installations

THE WHEREING PODCAST LOGO WINS THE LICC OFFICIAL CITATION AWARD

June 23, 2021  /  Nina Freedman

The WHEREING PODCASTS, (produced by Dreamland Creative Projects), wins the 2020 London International Creative Competition Official Selection in the Illustrate (Graphic) Category!

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INSTALLATION AT THE LOS ANGELES DESIGN FESTIVAL! ‘SPACES FOR SPONTANEOUS SINGING!’

May 29, 2019  /  Nina Freedman

‘Spaces for Spontaneous Singing’, a temporary installation from New York City at Los Angeles Design Festival, Market Row DTLA.  The festival theme is ‘Design with Purpose’. This installation invokes this theme as the ‘Purpose of Joy’ by bringing the activity of ‘singing in the shower’ into the public realm.

‘Spaces for Spontaneous Singing’ brings the activity of uninhibited singing from a private spatial experience of one’s shower, to the public street, inviting moments of joyful expression within a new form of dedicated urban mini ‘singing shower park’. The installation, open to the public, is sited conjunction with and adjacent to other Design Festival events. It is designed as an intergenerational social experience. Conceptual, waterless ‘showers’ - shower bases (stages), privacy screens and seating - can be experienced alone or in social groupings, allowing for a ‘private’ singing experience or for couples, families and friends to sing together, or sit and view the show.

The deeper concept is that in play and joy, vulnerable boundaries of the private and public dissolve. This installation pushes the boundary of personal norms into public social behavior, using an ‘authorized’ play setting for all ages. By reversing public and private behavioral, stereotypical spatial designations, it explores ‘belonging’ - where we feel comfortable, where we hide and where we test our private face in public. The hope is that this experiment yields both the stepping over restrictive personal thresholds, alliances and friendships with a community of participants, and the temporary reclamation of urban space for alternative public territory.  

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THE HEAL AMERICA HAT - STEP TOWARD A PURPLE FUTURE

March 26, 2018  /  Nina Freedman

It’s the middle of the night and you’re up.  In the dark, an idea comes. By morning, you have either already forgotten the idea, or you question the sanity of its message.

I trust those flashes that come in the silence, when the day’s distractions are gone. Even when they tell me to do something I’ve never done before, that I don’t have time for…when I will need to clear away other ‘important’ matters, or allocate money…it will (omg) be unprofessionally connected...and that it will be a test to my technology challenged skills..  if I do this new side thing. It’s a risk and I like that…

So here I am…an architect….day in and day out.
I practice architecture.  I teach architecture.

And, on the side, my 3:00 AM hat idea was born.
A simple idea, and my voice to complacency.

THE MAKE AMERICA HEAL AGAIN HAT IS AN ORIGINAL CONCEPT HAT WHICH HAS THE MISSION TO UNIFY AND HEAL FRACTURES IN AMERICA.

THE MAKE AMERICA HEAL AGAIN HAT CHANGES THE CONVERSATION ABOUT COLOR.

RED AND BLUE HAS BECOME THE NEW BLACK AND WHITE. 
PURPLE, THE COLOR OF THE HAT, IS A MIX OF RED AND BLUE. 

PURPLE IS THE COLOR OF UNITY.

WEAR THE PURPLE HAT.   TAKE A STEP TO A PURPLE FUTURE.

A percentage of the profits will go to develop concepts for healing and sanctuary spaces in cities…back to architecture and the loop continues…

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tags / caps, beach, lavender, democrat, republican, cities, summer, america, americanstyle, healing, happy, americanapparel, march, university, college, highschool, daca, wellness, conscious

BAYER LEAPS PAVILION

November 20, 2017  /  Nina Freedman

“Breaking through the Impossible”

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Los Angeles, November 3-5, 2017, the Bayer Leaps Pavilion, a globally touring installation designed by Dreamland Creative Projects, officially launched Bayer Leaps at the Summit LA 2017 event.

"Bayer Leaps (of BAYER AG) takes the initiative to generate breakthrough solutions in life science, aiming to conquer ten huge challenges facing humanity.  These seemingly impossible challenges are being taken as leaps of faith."

See BAYER LEAPS WEBSITE

The Ten Leaps are:

1           Give Sight to People Born Blind
2          Cure Life Threatening Bleeding Disorders in Children
3          Cure Genetic Heart Disease in Children
4          Regenerate Damaged Hearts
5          Repair Retinas to Restore Vision
6          Restore Brain Tissue to Protect our Memories
7          Enable High Speed Animal Vaccines
8          Rejuvenate Soil and Protect Root Health
9          Shape the next generation of high performing crops
10         Develop Natural Insecticides

CREDITS

Touring Pavilion Design: Dreamland Creative Projects
          Dreamland Creative Projects Team: Nina Freedman with Jackie
          Krasnokutskaya, Mariana Perezanta, Olivia Tarro, Shirley Yuen
Client: Bayer Leaps  leaps.bayer.com
Fabrication and Construction: Nussli   nussli.com
Debut Installation in collaboration with Summit LA17  2017.summit.com
Marketing and Digital Experience: Omnicom/Critical Mass-NY office www.criticalmass.com

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BAYER LEAPS PAVILION SPATIAL EXPERIENCE

November 20, 2017  /  Nina Freedman

The focal point of the Bayer Leaps Pavilion, designed by DREAMLAND CREATIVE PROJECTS, emulates the actual concrete stair in Lyons, France, the location where Pro Skateboarder, Aaron “Jaws” Homoki attempted the longest skateboard LEAP. Injured by the leap, Jaws made a complete recovery and returned to the stair to try it again.

The Leaps Stair touring installation is a symbol of the ‘leap’ and the attempt to achieve the impossible. The 25 steps of the staircase, brings the brand mission of Bayer Leaps to life, and is a story of never giving up. The design uses the concrete stairs foremost, as the generator and seed for all design elements, finishes and details.

DESIGN DIRECTIONS

DESIGN CONCEPTS MENU 

THE LEAPS STAIR PAVILION

The selected design scheme was a minimalist box with simple flat doors. The Pavilion had its debut installation at  Summit LA17. Design, fabrication and assembly was completed in 10 weeks.

THE DETAILS

Since the design is generated from the stair, all the details flow from the proportions, dimensions, joints, finishes and alignments with the stair.  The massive doors, have hidden pivots and move with the touch of a hand. The exterior of the doors is a concrete finish, applied with a craftsman's hand to match the concrete panel of stairs. Inside the door finish is a softer finish and reveal the sanctuary interior. It is a minimalist monument

STAIR INTERIOR SANCTUARY

Underneath the stairs, and hidden behind the massive doors is a sanctuary, an experiential space for mindfulness, gathering, conversations, relaxation, meditation, yoga, tea ceremonies, and fireside chats.

The soft, organic sanctuary finishes on the interior, contrast with the hard concrete finishes of the exterior. Simplicity of modular details, fluid and flexible continuity, over scale and perspective, create cohesive unity.   The experience is then enhanced with transformative day and night interactive digital messaging, which tells the story of the leaps. The stairs and sanctuary welcome, invite and inspire the big dream. 

CREDITS

Touring Pavilion Design: Dreamland Creative Projects
          Dreamland Creative Projects Team: Nina Freedman with Jackie
          Krasnokutskaya, Mariana Perezanta, Olivia Tarro, Shirley Yuen
Client: Bayer Leaps (Bayer AG)  leaps.bayer.com
Fabrication and Construction: Nussli   nussli.com
Debut Installation in collaboration with Summit LA17  2017.summit.com
Marketing and Digital Experience: Omnicom/Critical Mass-NY office www.criticalmass.com

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categories / Wellness, Temporary Installations, Events
tags / SummitLA17, Bayer Leaps, women in architecture, daring architecture, wellness space, sanctuary spaces, temporary installations

BWAF TRIBUE AWARD

November 03, 2017  /  Nina Freedman

NEW YORK,  February 25th, 2016  — The Beverly Willis Architecture Foundation (BWAF) Leadership Awards Gala

2016 Tribune Award honors Nina Freedman and Lori Brown, co-founders of Architexx, a ‘women in architecture’ group in NYC. Architexx is an independent, unaffiliated cross-generational organization for women in architecture that seeks to transform the profession of architecture by bridging academy and practice.  www.architexx.org

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ROLL OUT OF RI:PLAN

October 01, 2015  /  Nina Freedman

RI:PLAN is a set of 4 initiatives which bring affordable design options, in an innovative inclusive design process, to residents in Roosevelt Island, NY. RI:PLAN will include RI:POP, RI:BOX, RI:WORK AND RI:DESIGN. 

We will be testing RI:BOX..... we will design with Roosevelt Island residents, testing our exclusive RI:BOX models.The models are toolkits which easily bring the residents into the process of design and can be used as a family game.

See:  http://www.dreamlandcreativeprojects.com/current-projects/

What is RI:BOX?

Sample apartment models of real apartments on Roosevelt Island have been created as design kits, and will be easily used to imagine personalized space. The designs come as a box and include the existing perimeter walls, openings, structure, shafts and existing partitions. All non structural walls and shafts can be removed and relocated. Additional pieces can be added to reconfigure the spaces into a dream home..!

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