HOW WE THINK
“Space is relational - the feeling of intimacy, an understanding of perspective, an impatience with location, a sense of 'this is home' and how much is enough. Space holds freedom and choice. Voids are thresholds that we bridge in order to move and change.”
” We lean away from generic industry words such as collaboration, sustainability and innovation. Though important, these words do not convey the weight of our intention. Instead, we choose words such as tenderness, compassion, truth, risk and courage - as the roots of responsive, creative and financial health.”
- Nina Freedman
DREAMLAND works ‘inside out’. We source from the intersection of psychology and design, to promote understanding and belonging as the core of pioneering ideas. We work with our clients to voice and integrate their authentic stories, which we call the seed of the dream and its creative, identifying fingerprint. Together, we strive to awaken and generate the experience of profound connection and visibility. This empathic focus is delivered to projects of any scale or type.
The process of working ‘inside out’ is derived from the layered meanings of the Domestic and Universal ‘HOME’.
The Home to Self, Home with Family, Home with Community, Home with Work, Home with Country and Home with Earth.
The belief is that understanding, authentic visibility, belonging, and telling the personal, company, community or conceptual story - begins with the self and then radiates into the collective.