DREAMLAND | Design + Direct  DREAMLAND is an inventive architecture and design lab and office supported by an aligned and humane working process. Our particular interest is to promote understanding and empathy as the core of pioneering ideas.  We aspire to a future of connected living.Our holistic, design process comes to life at DREAMLAND through our L.A.B. The L.A.B. consists of three interconnected branches: DREAMLAND LEARNING, DREAMLAND ALLIANCE and DREAMLAND BUILDING.



DREAMLAND began with these questions:

Why start a design practice?  How do we create a triangle of profoundly daring concepts, affordable solutions, and a healthful process of delivery? Can we cultivate mindful, enduring, alive connections - externally with our clients, and internally with our team? 

We lean away from broad industry words such as collaboration, sustainability and innovation. These words did not convey the weight of our intention. Instead, we choose words such as tenderness, compassion, truth, risk and courage - as the roots of responsive, creative and financial health.

DREAMLAND is a bold architectural design practice supported by an aligned and humane working process. Our goal is to serve mindful clients in a conscious process that is impactful to all. We believe in the transformational power of spaces to shift our collective thinking. The democratization of space - and the equalizing impact it can have on humanity - is a philosophy we stand by.

At DREAMLAND, we work with our clients to tell their stories through rejuvenating, holistic and accessible design solutions. Together, we work to awaken integrity and conscious living, generating the experience of profound connection.


Our holistic, design process comes to life at DREAMLAND through our L.A.B. The L.A.B. consists of three structural, interconnected branches where we Design + Direct: DREAMLAND LEARNING, DREAMLAND ALLIANCE and DREAMLAND BUILDING.  (L + A = B)  In the three branches of our practice, you will find a sustaining laboratory of research, design and implementation. 

Led by Founder, Nina Freedman, DREAMLAND BUILDING is where we Design spaces that are tomorrow’s transformational sites. At the DREAMLAND ALLIANCE, experts Direct our practice by providing mentorship to young professionals who make up DREAMLAND LEARNING. This internal institute provides the core of research, practice and design delivery for DREAMLAND BUILDING.


AT DREAMLAND, we believe the next truly visionary idea could come from any member of our team.   DREAMLAND believes the time is ripe for diverse genius to be uncovered. We rigorously select candidates who believe in a revolutionary, yet compassionate design and work approach. Success and business health at DREAMLAND is measured by the happiness of everyone on the team.


© 2015 Dreamland Creative Projects