DREAMLAND CREATIVE PROJECTS | Design + Direct

DREAMLAND | Design + Direct  DREAMLAND is an inventive architecture and design lab and office supported by an aligned and humane working process. Our particular interest is to promote understanding and empathy as the core of pioneering ideas.  We aspire to a future of connected living.Our holistic, design process comes to life at DREAMLAND through our L.A.B. The L.A.B. consists of three interconnected branches: DREAMLAND LEARNING, DREAMLAND ALLIANCE and DREAMLAND BUILDING.

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Welcome to DREAMLAND LIVE, Dreamland’s Blog

 

Dreamland is a practice of RE-EMERGENCE with the belief that professional evolution is possible, necessary and actually wonderful at any stage.

A startup is a very different story for a Re-Emerger.  I don’t wear technology in my DNA. I worked peacefully for many years without wearing the hat of a branding strategist, knowing the intricacies of social media integration, business plans, or understanding the graphic visualization softwares required to enliven my ‘platform’. Creating a website is both a hair graying catalyst as well as a magnificent opportunity for clarification.  I learned lots of new words such as the distinctions between mission, vision, positioning and tone of voice. All of it seemed to clash with the emotional and aesthetic spirit of the practice.  I communicated the spirit of the mission, of which I was very clear, to a host of helpers who worked ever so patiently with me, as I shook my head with a consistent, ‘no’. It was a struggle with perfection, alignment, truth, balance  and deadline.

So, here is a visual display to thank my intergenerational guides. I extract here the conversations and discarded marks, the endless versions and strategies – let’s call them sketches -  that did not make it to the end, but which each contributed in their own ways to the final, distilled result.

 

THE LOGO
Stage 1 

by Fredi Brodmann

by Fredi Brodmann

 

THE LOGO
Stage 2

by Bryce Walhof

by Bryce Walhof

 

THE FINAL LOGO

by Nina Freedman with execution by Kira Sciberras and Carrie Harvey

by Nina Freedman with execution by Kira Sciberras and Carrie Harvey

 

WEBSITE
Stages 1 and 2 and 

by Bryce Walhof

by Bryce Walhof

 

THE FINAL WEBSITE

by Nina Freedman with execution by Kira Sciberras

by Nina Freedman with execution by Kira Sciberras

 

THANK YOU. THANK YOU. THANK YOU. THANK YOU. THANK YOU.
Eva Gajzer for your understanding and focus on conscious brands……….Fredi Brodmann for your creative idea fountain…….Bryce Walhof for your graphic skills……….Debbie Friedland, for your editing and respect for the spirit of my writing……….Johann Elysee for your business and strategy planning advice…….to those who participated in more ways than I can name: Robert Chao, Sarah Stanfield, Veronica Avanic, Joy Ortiz, Veronica Guzman, Daniel Tompkins, Kayla Gluck and my colleagues at CSI.

A special thanks to my son Eno, my sounding board, whose conceptual and visual creativity is a family gift.

Kira Sciberras

Kira Sciberras

And to my assistant Kira Sciberras…..who pulled all the architectural and graphic pieces together…so many laughs…

 

 

 
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             Nina Freedman

 

 

 

 

 

 

 

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